In 2002, Leaders1354 was born. The brand that would solidify Corey’s legacy as one of the godfather’s of streetwear and every well-known Chicago artist's big brother. Creating a space for young artists such as Hebru Brantley and Chance the Rapper to flourish.

Leaders was one of the first brands built around mission. He encouraged young people to be creative, be authenticate themselves, and lead. Leaders grew into one of the most hype American streetwear brands, growing fans from all around the world, building collaborations with the likes of Billionaire Boys Club (BBC).

"Our relationships are everything. We developed strong relationships with small brands from the beginning and maintained them as they blew up. Brands like 10 Deep, BBC, The Hundreds, and Akomplice, remember me going to their booth and supporting them when they were nothing and no one was there. So when they became $20 to $50 million dollar brands they never forgot us. We paid our dues." This chapter shows the connections and lineage of Chicago brands throughout all of streetwear.

In this chapter, we will hear from creators & designers that influence the culture of Chicago. They will share their relationship with the Leaders brand and how it influenced them in their own creativity and journey. Also, depicted is the controversy of competition and lack of love shown in Chicago between brands.